



Gary Butterfield, Founder of Joy Junction, has worked in wellbeing for shy of 20 years.
From his time in the fitness industry supporting individuals, as backroom staff in professional Rugby Union prepping athletes, and working with many large, household brands on their employee wellbeing proposition, Gary draws on experience from multiple perspectives.
We’ve seen first hand that when people feel valued, supported, and connected, performance thrives. A proudly Northern business based in Leeds, Yorkshire, centre of the universe, Joy Junction operates throughout the UK. We believe that a straightforward, human-first, and jargon-free approach to the world of employee wellbeing brings the most meaningful and impactful results.
We champion easy user journeys, real conversations, practical frameworks and tools, and small, everyday actions that add up to lasting change. We're not here to tick boxes, we're here to create workplaces where people genuinely want to be, and where wellbeing and performance go hand in hand.
We collaborate with organisations of all sizes, from public sector giants to small innovative charities, always bringing our mix of expertise, creativity, and that no-nonsense Yorkshire common sense.
We face challenges with confidence and buoyancy, turning obstacles into opportunities for growth. Our culture of honest communication ensures every voice is heard and valued, building transparency and trust.
Committed to fairness and integrity, we treat our clients, partners, and team members with respect and equity. We value teamwork and mutual support, striving to make a positive impact on our community and planet.
We promote a balanced approach to work, recognising that wellbeing is crucial for sustained success. Practicing self-discipline, we manage our work and personal commitments effectively, and respond thoughtfully to challenges.
Our decisions are guided by rationality, knowledge, and experience, considering both short-term benefits and long-term consequences. We encourage continuous learning and growth, embracing new ideas from both successes and setbacks.